Wednesday, November 11, 2009

Video the way for online ads to go?

Online ads are booming but only if they are attached to video.

According to this report in the New York Times, and are featuring video much more prominently on their home pages, often prompting visitors to press play before they begin to read. Even The Wall Street Journal has moved its video player front and center with a twice-a-day live newscast on

The reason quite simply is that video is benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.

The attention to video mirrors changes in how consumers are experiencing news. Major events — be it the presidential election or the death of Michael Jackson — bring a surge in video stream viewings by new users, and each time some of them stick around.

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