Ads work better on search than social

Whilst on the topic of search,research from Mintel suggests that consumers are more likely to pay attention to ads on search engines and price comparison sites than on social networks.

New Media age reports that

consumers are most likely to pay attention to ads placed on search engines (54%) and price comparison sites (43%) than social networks (28%) and email (22%).

But there is also a gender issue

Women are more likely to see ads on social networking sites, 47% compared with 41% of men. But men are more likely to see ads when consuming on-demand video content as just 27% of women had seen an ad around VOD content compared with 36% of men.