New Media age reports that
consumers are most likely to pay attention to ads placed on search engines (54%) and price comparison sites (43%) than social networks (28%) and email (22%).
But there is also a gender issue
Women are more likely to see ads on social networking sites, 47% compared with 41% of men. But men are more likely to see ads when consuming on-demand video content as just 27% of women had seen an ad around VOD content compared with 36% of men.