Patience according to this report from Mark Briggs who attended last week's interactive local media conference in LA.
Patience is a virtue when building a local audience. Yelp COO Geoff Donaker said it takes 18-36 months for a new Yelp site to reach critical mass with reviews, even with staff “on the street” in every Yelp market. Yelp has nearly doubled its audience in the past year to about 11 million uniques per month.
Ht-Journalism.co.uk
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