Internet TV watching to be tracked

An interesting development in the United States sees measuring of television viewing to take account of the internet.

This morning's FT reports that

Nielsen, the dominant tracker of television viewing, will begin measuring internet usage across its national panel of US television viewers by August next year, accelerating a plan to offer its network clients the ability to gauge the impact of online videos.

In the UK almost as many people are accessing television via their iPhone or PlayStation 3 as via a Mac computer,