Thursday, December 03, 2009

Own the platform protect the content

Has Paul Bradshaw come up with one solution to the problem of paying for journalism?

Writing on his blog,Paul suggests that

offering universal wifi could present a real opportunity for publishers to recapture some of the qualities that made their print products so successful.

His rational?

Firstly that they will own the platform and therefore

would allow publishers to re-establish a stronger negotiating position when it comes to selling local advertising


2.The mobile qualities of wifi make it particularly easy to sell geo-targeted advertising. If you have a built-in search engine you could also do a Google and serve up relevant ads based on a combination of their search and location.

3.. If the internet has taught publishers one thing it should be this: your profitability relied on your ability to sell a platform based on reliable quality content.

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