Writing on his blog,Paul suggests that
offering universal wifi could present a real opportunity for publishers to recapture some of the qualities that made their print products so successful.
Firstly that they will own the platform and therefore
would allow publishers to re-establish a stronger negotiating position when it comes to selling local advertising
2.The mobile qualities of wifi make it particularly easy to sell geo-targeted advertising. If you have a built-in search engine you could also do a Google and serve up relevant ads based on a combination of their search and location.
3.. If the internet has taught publishers one thing it should be this: your profitability relied on your ability to sell a platform based on reliable quality content.