It suggests that those focusing on regionality and with more diverse revenue steams stand a better chance of survival
Jim Barnett,as part of his graduate studies in nonprofit management at George Washington University believes he has discovered what may be two critical distinctions in a range of examples
First, the six nonprofits that served geographically defined communities — whether they be cities, states or regions — generally did a better job of diversifying their revenue sources than did those that attempted to speak to a national audience.and secondly
there appeared to be some correlation between bigger budgets and greater diversity in revenues sources. This pattern suggested to me that there is a happy dynamic at work here — a virtuous cycle in which diversity of revenue helps create institutional heft that in turn attracts additional philanthropy in the form of major individual gifts and foundation grants.