Thursday, December 10, 2009

Tagging too far

Some very interesting comments from Newsquest's digital MD being reported by Press Gazette.

Roger Green was non too complimentary about local paper's attempts to engage with the community using online devices.

Speaking at AOP’s Micro-local Forum, he gave a candid assessment of how he believed online technologies were inefficiently used by local newspapers.
He mocked the unnecessary geo-tagging of stories where location did not play an important factor, suggesting it wasn’t necessary for stories about "the launch of a pet insurance policy" to be plotted in this manner. "I mean honestly, what’s the point of that?"

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