This year's Christmas No 1 will be held up as yet another victory for social media in its war against traditions this year.
The facebook campiagn to prevent Simon Cowell's dominace of the charts ending in victory yesterday evening.
What does it actually mean though?
This from Robert Andrews at Paid Content
1. unlimited digital shelf space for archives can be restorative to long-ago out-of-print cultural artefacts - providing there is significant enough impetus
2. virality only requires a single seed to spread, as long as enough people share its sentiment
3. there is a large enough constituent in the UK frustrated at the lock on culture exerted by national talent contests
And in case you want to know what all the fuss is about