Wednesday, December 02, 2009

We've listened to our fair share of SEO experts

Is SEO everything for web content? Well maybe not

Online news design relates the Daily Mirror’s associate editor Matt Kelly who spoke at WAN 2009 saying that a change from a SEO dominated approach, had started paying a rich dividend for the Mirror’s websites.

"We’ve listened to our fair share of SEO experts at Mirror Group, but when we relaunched about eighteen months ago, we fought very hard to put SEO to one side and focus instead on trying to reinject some of the brand values that had served the newspaper so well for more than one hundred years. Some of that bold tabloid panache, the dynamism, the straight-talking, entertaining view of the world so familiar to readers of the Daily Mirror newspaper. And the relaunch was a great success."

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