Email newsletters are being seen as increasingly a ggod way of driving traffic to your site and here are some tips to mke sure that they hit the spot in your in box
1.Create Relevant Subject Lines
2.Use HTML with Text Backup
3.The more frequent your newsletter, the shorter it should be.
4.Make it Easy on the Eyes by setting your word processing program so you are writing in the same format that will appear on recipient's screen and always add a hyperlinked table of contents at the top.
5.Remember brand and tone and who your audience is