Thursday, January 28, 2010

A political trip for Apple and the I-PAD

many of the journalists at the event became in their affect and enthusiasm indistinguishable from Apple employees and business partners

Michael Woolf has been in the news quite a lot this week and continues to today after reflecting on the launch of the I-pad

Yesterday’s announcement of the infelicitously named iPad,he writes

had the feeling less of product announcement than of political rally. Apple has always identified itself with a certain quasi-political and religious fervor and linked itself to a dedicated base of supporters. It has also always commanded—and demanded—a level of loyalty well beyond that associated with most consumer products. But even for Apple, yesterday seemed extreme.

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