Reporting pre tax profits of £358m for the half year,a bullish BskyB has announced that on the back of its high definition service,it has attracted 172,000 net new customers in the second quarter of the year.
At the top end of expectations,Chief Executive Jeremy Darroch says that "It has been another good quarter in what remains a tough environment, with more customers joining Sky and strong demand across our entire product range,"
Adding to the new product range,the company has also announced that this Sunday across 9 pubs in Manchester and London it will launch the first broadcast of 3D sport with the Arsenal v Manchester United game.
Customers will be given special 3D glasses to enhance their viewing experience.
A gimmick? Well Sky believes not as it prepares to launch a 3D dedicated channel in the spring which will offer a life premiership match every weekend with movies,documentaries and entertainment and art to follow.