That's what Ian Burrell believes writing in the Independent this morning.
Ahead of next week's eagerly anticipated launch of Apple's new baby the publishing industry is hoping that it does for writing what the I-Pod did for music
converted millions to the idea of paying to download songs and, to a degree, has revived the music industry, becoming the world's largest music retailer in the process.
In reality he argues
Apple needs the publishers – and their journalism – as much as they need it. Taiwanese company Micro-Star launched a tablet two years ago which failed partly because it carried insufficient access to content. Jobs and his team are in talks with Rupert Murdoch's News Corp, the New York Times Co. and magazine publishers such as Conde Nast and television networks including CBS and Disney.