A report by Deloitte via Guardian media says that
In 2010 most consumers of content are likely to remain happily beholden to the schedule, rather than resentful of what some pundits have labelled the 'tyranny of the schedule'Linear is likely to remain dominant not just in 2010 but for many years to come."
Furthermore says the report
online and on-demand catch-up TV services have been hyped by the superficial use of big numbers. Many surveys of popularity rely on self-reporting, it says, which tends to underestimate traditional media consumption and place too much emphasis on use of snazzy new-media gadgetry.