Thursday, February 11, 2010

Advertising on the up?

Some good economic news for the industry.

Data published by the Advertising Association predicts that UK advertising expenditure will return to growth in the autumn, its first rise in more than two years.

According to New media age,

The positive outlook mirrors the optimism expressed in the last Bellwether report, which found marketing budgets decreased by 7% in the final quarter of 2009 compared with 15% in the previous quarter. It also predicted 2010 marketing budgets would be higher than in 2009.

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