Saturday, February 20, 2010

If you are going to charge for content then get your act together

“71 per cent of global consumers say that if have to pay for online content it must be considerably better than what is currently available for free.”

That was the result of new research from Nielsen which in addition found that 79 per cent of users would no longer access a Web site that charges them.

It's an important consideration and one that sites need to consider before thinking paywall.

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