Saturday, February 20, 2010

Oops-AP's non profit distribution service has a few teething problems

An interesting piece from Nieman Journalism Lab's Laura McGann who looks at the first six months of AP's non profit distribution project.

As she says it looked on launch to be a win win scenario

the wire service was going to begin distributing content from four top nonprofit news outlets: ProPublica, Center for Public Integrity, Center for Investigative Reporting, and the Investigative Reporting Workshop. Newspapers could run in-depth content from well respected outlets, and nonprofits could broaden their audience.

The reality though is that it appears that AP members have used little if any nonprofit content which may be down to the delivery platform AP uses to share the stories.

there’s no alert system to notify editors when something new has been added. Nonprofits’ stories are not distributed over the AP’s main wire services, as a major AP investigation would.

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