Sunday, February 07, 2010

When newspapers are so popular you can rent them

Just before we write off print here is a tale from Kenya

Each newspaper in Kenya is typically read by fourteen people, and those who can’t afford to buy a paper sometimes “rent” one. My neighborhood news vendor charges the equivalent of thirteen cents for thirty minutes with one of the major dailies, all of which are in English. That compares with fifty cents to buy one, a significant sum even to office workers earning $20 a day, and out of reach for the far more numerous casual workers who generally earn no more than $2.


Via Columbia Journalism review

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