The words seem to have fallen in to disuse in recent times sometimes maybe unfairly.
Kellie Maddox reports on the comments of the Editorial Development Director at RBI, a big B2B magazine and website publisher in the UK,Karl Schneider.
The benefits of UGC – aside from the obvious financial benefits of UGC (lots of content at little cost), Karl emphasised how important ‘community’ engagement around a website is in the production of UGC. He also pointed out that there was no set model of UGC that would work for users across the board – depending on the publication/topic, different groups respond differently when engaging with media products. He said, in order to understand users’ motivation to produce content, we should identify common threads e.g. why do users respond to that? In what way do they respond?