Latest survey shows online revenues to overtake print

This morning's FT carries news of one of the latest surveys of advertising spend from America which predicts that

US online advertising and marketing spending will overtake print this year as traditional media spending continues to decline,

According to the survey by Outsell

Online spending is forecast to rise 9.6 per cent to $119.6bn, while print spending will fall 3 per cent to $111.5bn, according to a survey of 1,000 advertisers by Outsell, a publishing research company.

and Chuck Richard,its Vice President and Lead Analyst was quoted as saying that

“Advertisers are directing dollars toward the channels which generate the most qualified leads and most effective branding. As they emerge from the recession, they need more accountability, and they’re spreading their spending over a widening set of options,