Tuesday, March 02, 2010

The rush to go online

A survey of of magazine web sites by the Columbia Journalism Review has shown that there are varying standards between the print and online editions of many magazines.

In particular,over nearly 60 per cent of respondents admitted to either less or no copy editing online as well as less vigorous fact checking and no indication to readers that mistakes had been made.

There was also evidence that decison making structues for online sites varied dramatically with people working for the print side expected to work online without being given adequate training in writing for the web.

The survey also found a number of advantages in using Independent web editors.They was a correlation between their use and profitablity as well as a tendency to use dedicated web staff.

Interestingly most publications didn't distinguish between selling advertising online and for print.

Although those involved with magazines and their Web sites have varying levels of knowledge and sophistication about their m├ętier, it’s fair to say that the proprietors of these sites don’t, for the most part, know what one another is doing, that there are no generally accepted standards or practices, that each Web site is making it up as it goes along, that it is like the wild west out there.

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