The Bakersfield Californian has according to the report
launched an online social network, called Bakotopia.com, aimed at reaching nonreaders, especially the young people in this city of nearly 329,000.
Businessweek reports that
The Web site has caught on to the point where Bakersfield Californian now publishes 20,000 copies of a free magazine with content from Bakotopia twice a month. The articles range from reviews of the local theater scene to goings-on at various hot spots. Because the magazine's audience is young, hip, and hard to reach, "advertisers do pay full rates," says Dan Pacheco, senior manager of digital products at the company. The magazine even turns a profit.
