The Rajars are always going to be used in the battle for audiences between stations.The big news though from the release of the heavily embargoed figures this morning is the record amount of listners across the board.
45m people or 91% of the adult population listened to a radio station at some point between March and June this year.
This in itself (up 1.3% from prev qtr) should be hailed as a sign that even in these multimedia times, Radio has still got a hold on the population.
Yes,the stations can crow about the individual figures,commercial closing the gap on the Beeb,Talk Radio and Virgin doing well,but lets just consider how important radio now is.It is also important to note how the medium has embrased the new technologies.
Podcast are growing in poularity,nearly 2.7m were listened to,a increase of 40% since they were first monitored last year.
Update 17th Aug
Read Elizabeth Mahoney at Guardian Media
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