“Eighty-five per cent of all video we watch is pre-recorded, so you can set your system to download it all the time, You’re still going to need live television for certain things — like news, sporting events, and emergencies—but increasingly it is going to be almost like the iPod, where you download content to look at later."
Were the comments made by Web supremo Vinton Cerf at the Edinburgh TV festival
We have had a Sky + box in the house for nearly 18 months and apart from Sport and Live News very rarely do we simply sit down and watch the box.
Our viewing is basically selecting interesting programmes watching them at a convenient time for us and then deleting the programme.We skip over advertisements and programme trailers.
If there is something that I have still missed,the chances are that I can download it on the internet although this takes an inordinate amount of time,or I can watch snippets somewhere on the internet.
Whether we are at TV's defining moment,have already passed it or are still to get there,I am not sure.Whether this is the death knell of TV,I am also not sure.Paxman at the same festival accused Television of pandering to the technology at the expense of the content.
He may be correct.How we choose to watch programmes is almost irrelevant,what will determine whether we watch, is the quality.
And yes,the youngsters are not watching TV,but as with the internet itself,there is a growing band of the older generation who will adapt to the new technology and demand quality and segmentation of their viewing
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