So Channel 4 will be undertaking a change in its programming strategy around the 9 o' clock watershed according to Kevin Lygo speaking at the Edinburgh Tv festival
The axing of Celebratory Big Brother is getting all the headlines but it looks as though all the reality and factual entertainment programmes will be on the way out.
As the Channel approaches its 25th anniversary Lygo is surprisingly upbeat claiming that the channel still has a purpose and a personality being undeterred by controversy and determined to air the big issues.
It has been responsible for some of the best comedy and entertainment talent currently in Britain.
The channel has held its proportion of the total viewing figures in the UK against the onslaught of satellite whereas the BBC and ITV have seen theirs fall.
And the channel will continue to take risks and will be stronger for that reason.
Outlining his future plans for 4,he says that it will spend a lot less money on acquired series such as Friends etc as the price increases,investing the money in home grown talent instead.
And as for the 9 o'clock slot besides CBB,the axe will fall on Scrapheap Challenge,Brat Camp,It's me or the Dog and You are what you eat.
It is a lot of airtime to fill,29 hours alone for Celeb BB,and we await its replacement
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