Is the government feeding the anti Al qaeda message

I am not quite sure what to make of this morning's main story in the Guardian.It claims that it has seen secret documents that suggest

A Whitehall counter-terrorism unit is targeting the BBC and other media organisations as part of a new global propaganda push designed to "taint the al-Qaida brand",

It has echoes of Nick Davies allegations on the planting of news stories by agencies and it comes under the remit of the research, information and communication unit,set up by John Reid when he was Home Secretary.

According to the report

the material is primarily aimed at "overseas communicators" in embassies and consulates around the world, confirming the global scale of the Whitehall counter-terrorist propaganda effort now underway.

It is aimed at putting forward three arguments

1.Thta al-Qaida is losing support;
2."they are not heroes and don't have answers; and
3.that they harm you, your country and your livelihood".