Showing posts with label discovery channel. Show all posts
Showing posts with label discovery channel. Show all posts

Friday, October 17, 2008

Why Discovery won't be going down the web road

For those who see Television output as being driven towards the web platform,perhaps a note of caution.

One of the largest television companies in the world announced on Thursday that it would broadcast on free-to-air television in the UK for the first time – and in doing so rejected the internet as a source of income for content producers.


Discovery Channel's David Zaslav maintains that

There is not a very strong economic model, number one, and, number two, from a viewership perspective, despite how aggressively others have gone on to the web, the take-up rate is not that strong.”


Ft.com