Ladies and gentlemen: you are witnessing the death of Rock 'n' Roll.

That's the conclusion of Author and Singer-Songwriter Nathan Harden who writes that whilst

many people are familiar with the financial woes of the music industry. What isn't well understood, however, is how the economic misfortunes of the music business are transforming popular music itself,

The problem he sees is that record companies can no longer invest time and money in nurturing new talent

if a band's first album is not a hit, more often than not, that band is dropped from the label. No second chances. Most artists never turn a profit.

But more importantly whereas the digital revolution was supposed to empower musicians

hundreds of thousands of other musicians are competing for attention online. Winning new fans and staying connected to them requires tremendous marketing sophistication.

Interesting as people are claiming the I-PAD is the new I-pod will the publishing industry go the same way?

Is this the year for mobile advertising to take off?

One possible effect of the I-pad could be the arrival of the so called mini advert.

A possibility explored in the New York Times which says that

Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.

Last year it accounted for less than a third of one percent of total ad revenue but says the report

Industry analysts say that now, with the introduction of Apple’s iPad tablet, an entirely new approach to mobile ads could be near.

A political trip for Apple and the I-PAD

many of the journalists at the event became in their affect and enthusiasm indistinguishable from Apple employees and business partners

Michael Woolf has been in the news quite a lot this week and continues to today after reflecting on the launch of the I-pad

Yesterday’s announcement of the infelicitously named iPad,he writes

had the feeling less of product announcement than of political rally. Apple has always identified itself with a certain quasi-political and religious fervor and linked itself to a dedicated base of supporters. It has also always commanded—and demanded—a level of loyalty well beyond that associated with most consumer products. But even for Apple, yesterday seemed extreme.

So the hype is over but will it save news

Measuring 9.7 inches diagonally, weighing 1.5 pounds and with 10 hours of battery life, just about every paper has a picture of Steve Jobs holding up the new Apple I-Pad,there has been living blogging and live twittering and live just about everything else.

So was the hype worth it? Are we looking at a publishing revolution or simply an enlarged I-Phone?

Here is some of the comment

the best feature is iBooks, the e-book reading software that knocks Amazon’s Kindle and Sony’s Reader into a cocked hat.
Novels are beautifully presented, lined up on a virtual bookshelf, complete with sleeve art.
The pages of the books resemble proper printed pages, with a sense of texture and authenticity to them. Turning pages is achieved with a swiping gesture, or a single tap in the right-hand margins.

says the Telegraph

It is the book angle which has excited the pundits.As the Guardian reports

The iPad would help "attract millions of new readers to the world's best books", said John Makinson, chairman of the Penguin Group.

And as the New York Times says

publishers have agreed to a business model that gives them more power over the price that customers pay for e-books.

But are it's consequences far more reaching?

PCs will be around as expert devices for the long haul, but it's clear that Apple, coasting on the deserved success of the iPhone, sees simple, closed internet devices as the future of computing. (Or at the very least, portable computing.) And for the average consumer, it could be.

reports Gizmodo

For a good round up of all its features I suggest looking at Mashable's comprehensive guide

We have a bit of wait to see the product in the UK.“We hope to have our international deals in place in June/July time - we’re starting on that tomorrow,” Steve Jobs told journalists during the launch.

For journalism,its effect will become clear only when news organisations start to discuss business models with Apple with the same gusto as book publishers.

If they can concoct a method of sharing revenues,this product may be give journalism a much needed boost.

Although as Steve Yelvington writes

It's certainly no savior for newspapers. What are you going to do, kill your website and sell your "publication" in the App Store? Nonsense. The iPad doesn't change the economic equation. You aren't prevented from selling your content by lack of technology and tools; you're prevented by a lack of market demand. And the demand isn't there because people have, at their fingertips, far more alternatives than the human brain can process -