Showing posts with label new yorker. Show all posts
Showing posts with label new yorker. Show all posts

Tuesday, October 21, 2008

There is hope yet on the advertising front

For those that foresee a slump in advertising especially that which comes from the financial sector,a glimmer of hope from this morning's FT

It reports that HSBC has overwhelmed the New Yorker magazine with 24 pages of adverts and according to the paper

The campaign, which fills every display page in this week's edition, focuses not on HSBC's resilience in turbulent markets, or on specific financial products, but on a message that it understands that "different values make the world a richer place".
The only acknowledgement of the turmoil in the financial sector comes in a statement that "now, more than ever before, people are reappraising not just how and where they manage their money, but what's really important in life".

Monday, July 21, 2008

Revenge is sweet

Following the New Yorker's front page cartoon of Barack Obama and his wife in the White House,it appears that revenge has been exacted.

According to the Huffington Post reporting on the Democratic candidates world tour,

Forty journalists, including such leading correspondents as Dan Balz of The Washington Post, will be aboard his plane for next week's swing through Jordan, Israel, Germany, France and England.
The campaign received 200 requests for press seats on the plane.
Among those for whom there was no room was Ryan Lizza, Washington correspondent of The New Yorker. The campaign, which was furious about the magazine's satirical cover this week, cited space constraints in turning him away.

Tuesday, August 07, 2007

Contrasting newsrooms

A good liitle piece from the Editor's weblog looking at the 21st Century newsroom.It compares the offices of the New Yorker with those of Bloomberg.

The former has based its design

by making the newsroom a distinct architectural element, has tried to give reporters and editors pride of place. Inside, however, the newsroom feels enormous and austere.


http://www.editorsweblog.org/print_newspapers//2007/08/what_should_a_newsroom_look_like_in_the.php#more
Whereas the Bloomberg offices are designd for the digital age and have

Flat–panel monitors and long screens constantly display news and internal information. Every floor has glass-enclosed conference rooms and glass-enclosed ‘private’ offices: the point being, staffers are visible at all times.