How the news wire model is benefiting from churnalism

This week's Economist has an interesting article on the opportunities that the news wires are taking as newspapers face crisis management.

Reminding us that much news comes the news wire and that Christoph Pleitgen, a senior Reuters executive,has told them that

the big news wires have been staffing up in the past year.

and whereas Bloomberg have been cutting back on staffing recently

its recent announcement of around 190 job cuts at a foreign-language television venture got more attention than its promise to create 1,000 jobs elsewhere, including in its news bureaus

The reason of course is quite simple.As newsrooms cut back on journalists they rely more and more on the news wire as more people crave for content.

CNN aims to be the No 1 news wire

Over at Content Bridges Ht-Richard Sambrook,Ken Doctor looks at CNN's strategy of making itself the best and the most important news wire service.

Back in September 2007 Ken reminds us that

CNN terminated its multi-million contract with Reuters. That was a key signal: it would stop receiving one of the world's major wire services and embark on the road to becoming one.

Now to ne launched in December the news service will publically set out its vision for the future.

It may be a fortuiotoes time to launch as Ken notes

The relationship between those newspapers and AP has never been more tenuous -- the perfect time for an interloper to move in.

but he also asks

Is it really prepared to move from being a news medium to becoming a vendor, with all the to-be-built-out infrastructure and ongoing customer service that requires