new news journalists will need the flexibility to cope. They will need to network with the audience as much as they do with their colleagues. The audience is becoming a vast but still untapped news source. The most go-ahead journalists are using social networking tools to help find information and interviewees.
He adds that
journalists will need changed culture, changed organisation and an improved understanding of the modern tools of journalism – audience insights, blogging, Twitter, multimedia production. It sounds like being pretty challenging...But I suspect that the public may well appreciate a journalism that puts serving their information needs at its heart, rather than one which is about organising the world in the way that journalists prefer.'
The comments come from the just published papers of the BBC College of Journalism Future of Journalism Conference in November 2008.
Ht-mediating conflict
