Last weeks Rajar figures appear to show that Radio listening is again on the up and that the medium is in good shape.
Nick Robinson in Media Guardian says of radio:
" unlike newspapers and television doesn't appear to be eroded by the growth of the internet. "
The Indy earlier in the week commenting on the figures said
Radio enters a new golden age as digital use takes off
The digital revolution and the expansion of new ways of accessing information through the internet has given a huge boost to one of the older and more traditional forms of electronic media - the radio.
According to figures released yesterday, the digital age has created a new golden age of radio, with the number of listeners in Britain at a record high of more than 45 millionevery week.
It is interesting that a lot of these additional listeners are through Mp3,internet,digital TV and to a lesser extent mobile phones
Monday, February 05, 2007
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