All journalists should blog.
That's the opinion of Chris Cobler, publisher of greeleytrib.com,and featured in Editors Weblog today.
Why?Well Chris explains that
“Blogging helps you better understand your audience.
The hallmark of any blog is the ability for readers to post comments to what you write. By having this regular conversation with readers, you learn what hits and what misses.”
“For newspapers that are rapidly becoming irrelevant to a growing number of people, this is a huge issue. If you write post after post that garners no response, then it ought to be telling you something.”
And if you don't according to Chris
Do you really want to become irrelevant?”
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