Online Publisher Association-Guardian is optimistic

News this morning following announcements earlier in the week that the Guardian is to invest £15m in its digital operation over the next 18 months.

Chief Exec Carolyn McCall revealed the news at the online publishers association.

Interestingly Ms Mc Call said that within two years advertising revenues for combined print and oline could start to offset declining print revenues.She painted quite a n optomistibc picture of advertisers being interested in the online product.

More snippets from that conference

profit is not the primary goal. The managing director has to understand that they are there to look for profit, but never to put that before the journalism.

40p online is equivalent to £1 in print but that the economic model is still very attractive because costs are lower.

Digital revenues have grown for four consecutive years. The opportunity for multiple stream of business models is incredible and something we couldn't have imagined in print,

The greatest risk to a news organisation is to not be relevant and not be talked about. We're the only news site in the list of the most blogged-about news sources."