More from the online publishers association and thanks to Jeff Jarvis at Buzz Machine for blogging the comments of Jeff Rayport from the Harvad Business school.He outlines the trends in online publishing:
“Community is the new engine of content creation,”
“Social networks are the new distribution channels.”
“Social intelligence is the new source of editorial filters.”
Tools and applications are the new editorial bundles.”
“Multiplatform is the new basis of online ‘publishing.’ ”
“Video is the new lingua franca of online content”
And the strategies
Extend content you have and bring it to online media.
Expand video activities to make new and experimental forms of content.
Expose (let the outside in; e.g., NY Times wedding videos, Le Monde user videos).
Explode (let the inside out; syndication, in other words).
Exhale (you don’t know what will work so relax).
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