How to write for the web

A good piece ,considering that I am in the middle of writing an online assignment, via Mindy Mcadams by Cory Bergman on how to write for the web.


According to Cory,

"On the web, you’re writing for the motivated reader. Users impatiently scan headlines for anything that jumps out at them, and once they find a story they like, they click it. Once they’ve made that decision to read a story, they expect more details than they typically see in a 90-second TV piece — not as many as a newspaper story, but more than television. In a nutshell, web writing should be tighter and more conversational than print, but more detailed and a little more formal than TV. "

He goes on to list a number of principles,of which some I can identify with

1. .to gather more details as web readers require more information.
2. make use of the direct quote-dont mak use of paraphrase
3. Start with a blank sheet.My first attempt at writing a web piece in a tutorial involved trying to rewrite a comment piece.It doesnt work
4. Write the lead sentence first-start with the most important information at the top
5. Write the headline-he says"If the headline doesn’t “pop,” then people won’t click. And if people don’t click, then they won’t read your story. Literally."

I am going to spend some time today writing my online story-based on an interview with the regional policy Director of the Campaign for the protection of the countryside.I will keep you informed how I get on