Thursday, May 10, 2007

UK Broadsheets and the use of video

Andy Dickinson has posted an overview of what the UK broadsheet newspapers are doing in terms of video and multimedia.(Well worth a read ,as always).

This on the Telegraph

"
Unfortunately, like the Guardian, the broadcast production roots of a lot of the
content shows through and it looks pretty bland. Produced in conjunction with
ITN a lot of the news content is bland and lacks a distinct personality."


And Andy concludes that

A general criticism that you could level at all of the
broadsheets is the lack the basics of online presentation. No consistent date
stamps for the video, a lack of clear contextual information and poor linking to
existing content are repeated mistakes. Some of it, I can imagine, are the
limitations of the content management systems. But it’s obvious that in terms of
joined up thinking the ‘convergence’ of content still has a way to go.








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