Steve Borris discusses Google's acquision of feedburner
"Some day, we may look back and conclude that news advertisers were buying a “pig-in-a-poke” when they spent hundreds of millions of dollars each year for space in newspapers and on TV newscasts"
Instead the new technology will
"measure exactly how many people receive each advertising message and how they responded, on a year-round, day-by-day, and minute-by-minute basis. Moreover, through their normal browsing and purchasing patterns over the Internet, each news consumer will reveal what kind of sales prospect they represent for a wide variety of products and services"
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