"What’s becoming clear is that blogs are now the organizing principle for newspapers’ original online content"
Interesting point and he continues
"Most newspapers are actually using blogs as platforms for daily online publishing — platforms that allow one person to publish a “mini-publication"
Scott goes on to think about the organisatio of a newspaper in terms of blogs and describes three scenarios
- Full-time reporters and editors, who ensure breadth of coverage, quality and standards, and public mission
- Paid freelancers who write on a regular basis, but not full-time — these can be stay-at-home parents looking for supplemental income, retirees looking for extra income or to keep busy, college students, etc.
- “Witness” reporters (avoiding “citizen journalist” on purpose), who contribute to the reporting effort when they witness news in some form
Perhaps taking this model further,by greater use of freelance blogging and creating a platform for anyone to report news newspapers can finally start to reduce the cost base which will make online move to profitabilty?
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