Monday, July 02, 2007

The swingometers of the media

The Press commentators are looking at our new Pm's relations with the media.

Stephen Glover in the Indy tells us that

The two most important newspapers for Gordon Brown are
The Sun and the Daily Mail. They are by a wide margin the two highest-selling
daily titles, together accounting for nearly five-and-a-half million buyers, or
almost 15 million readers."



These are according to Stephen the swing papers and rather like a marginal constituency it is the readers of these that decide on the colour of the government.

And maybe this will work in Gordon's favour.

"Privately and publicly, Mr Murdoch has said some
pretty withering things about David Cameron. By contrast, he seems to get on
well personally with Gordon Brown and to respect him."


And

The Mail admires Mr Brown far more than it ever did his
predecessor. Its leader last Thursday praised his stewardship of the economy,
and was generally friendly. The paper is not inclined to blame Mr Brown by
association for the sins and omissions of Mr Blair. It is no secret that its
editor, Paul Dacre, admires the moral substance and seriousness of our new Prime
Minister as much as he deprecated what he saw as the triviality and moral
vacuity of Mr Blair. Nor does young David Cameron appear yet to be his favourite
pin-up boy.


Meanwhile in the Guardian,Peter Wilby looks at the "macho response to Harman's victory"

"The macho culture of newspapers dies hard, therefore.
Last week, it was on full display with Harriet Harman's election as Labour's
deputy leader. Unlike Tony Blair's departure and Gordon Brown's accession,
this
was genuine news and it was unexpected. Yet the Times preferred a
picture of
Brown with his wife Sarah for the front page. The Mirror printed
news of
"Harriet's shock win" beneath a giant Gordon-Sarah picture. Most
papers didn't
offer any analysis of the voting figures or explanation of how
Harman had won.
Most reported that Brown had immediately "snubbed" and
"sidelined" her by
denying her the deputy premiership."



So if we do get a snap election in the autumn,some interesting times in the Press

No comments: