Wednesday, October 17, 2007

In a niche market people should pay for content

Apart from being told by Jay Rosen that American was at least two years in front of the UK in its use of user generated content,last nights 7th Journalism leaders forum at UCLAN saw some interesting opinions on the advent and development of citizen journalism within media organisations.


However the comments that struck me most were made from a former UCLAN Student Andy Mitten who runs the Manchester United fanzine United We Stand.

Unusual in setting up something over 15 years ago that has been a success outside of the mainstream media,Andy feared the arrival of the internet.

He has so far resisted the lure of putting his content online to any great degree because he feels that in his niche market,people should pay for content.Whether that model will continue to work is and will be a matter of some debate.Andy was anxious that many national media sites are now encroaching on his territory and quite rightly fears for the future

2 comments:

Anonymous said...

I was at the Preston meeting and must admit I did wonder how long the fanzine would be able to continue, especially with sites such as http://www.myfootballwriter.com/ aiming to employ an advertising/subscription model.

Interesting times a head for all publishers.

All the best
Craig

Nigel Barlow said...

Indeed ,very interesting times Craig,

Revenue has to come from somewhere for good writing to prosper in the medium to long term.At the moment,print is subsidising the online side for many publications.
However as more people move to online and advertising revenue falls away,what will happen then?