Thursday, February 14, 2008

Getting there but someway to go for local papers

Over at Journalism Uk, Paul Bradshaw writes that"'Local online news is changing, but not fast enough'

Paul asks

as internet start-ups invade their markets with lower costs and a native understanding of new media, are local newspapers moving fast enough?

He cites that for the local papers,video has been the most significant change,clumsy and ameatur at first,with investment and training it has impproved greatly.Podcats are falling out of favour and are being replaced by online audio interviews

But Paul's biggest critisism

For most journalists the internet still represents an extension of the library and news wires - a place to browse for information on a story or track down sources - and then leave. That's Web 1.0 thinking.
Local journalism is supposed to be all about community, but local journalists' relationships with communities online are for the most part non-existent, or one-way. How many local journalists have blog patches that they regularly track and engage with?
and reminds us of some basic online factors

Online you get back what you give out. By contributing to the blogosphere, to Flickr and YouTube and Facebook, journalists will generate contacts, leads, contributors and readers. That's Web 2.0 thinking and it's begging to be explored

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