Lets here it for the newspaper industry as it goes on the offensive

From the American journalism review

Carl Sessions Stepp believes that

journalists want to preserve something that has worked for two centuries: news media that can both make acceptable profits and perform essential public services

. and continues

Today's newspeople know they have forfeited the edge on breaking news and lost the buzz in the online marketplace. They have been outflanked and out-thought by portal sites, aggregators, social networkers, indexers, video hosts, auction and classified sites and many others. They see advertisers retreating, and readers fleeing and Web viewers waffling

Steve Borris believes that

There is only one feasible option for newspapers, and it is by no means a sure thing. To restore what they have lost — original news that people cannot get anywhere else, and advertisers who have no better place to go — they must shift to news of our communities, a.k.a. “hyperlocal news

A topic that has been much reported on in this blog and Carl says that

journalists own some sizable advantages, both new and old. They cling to their franchise strength of localness in both news and advertising, benefit from the seemingly infinite appetite for information and conversation, maintain strong credibility and brand presence, and are models of dependable longevity in an age where trendier bookmarks and blogs come and go by the hour.

Anyway Carl has come up with a plan for newspapers to go on the offensive,its not necessarily hyperlocal but

A four-section daily paper recognized as the best available guide and overview to the overwhelming information world. Give it less the feel of a one-way pipeline and more of journalists and readers sharing, digesting and discussing news together

1. Section1-a dynamic, definitive guide to the locally relevant information universe
2. Section2-the most important and interesting news, local, national and foreign
3. Section 3-an in-depth package, changing from day to day, presenting serious enterprise, investigative, explanatory and watchdog journalism of the highest possible level
4. Section 4-all the expected features from crosswords to comics, plus new ones including reader creations.

The rest of the article is well worth a read and Carl sums up

Given their base of talent and passion, news organizations still can regain the initiative – if they stop plodding and start to rocket themselves forward