Tuesday, April 01, 2008

Lancashire Telegraph launches free local text updates

Via the Wire

The Lancashire Telegraph has launched a series of text alerts giving local news and sport to subscribers

Another effort by a local paper to win customers thru hyperlocal news.You can select the area that you want covering and pay for just one text message when you activate.

According to How-do

The team at the paper said there are numerous services from newspapers currently available in the UK but all are commercially-driven. Only in the States has the team identified papers which offer free to receive texts for readers.
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Its editor,Kevin Young was reported by the same outlet that

Our new text service means we can get the latest stories out to readers at the press of a button and this latest step forward follows the exciting improvements we've made to our website in recent months."

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