Mindy McAdams sums up some of the ins and outs here and her comments on the basic requirements of online are interesting following the debates last month over Dreamweaver.
But she saves the best until last and it is something that all the new technologies can often divert us from
the much neglected matter of storytelling. No matter which vehicle you’re using to carry it, your story is the dealbreaker. No story (or a weak story)? No deal.