Journal takes on the FT

So the Wall Street Journal is go head to head with the Ft on the streets of London.

Guardian media reports that

The US edition of the paper will be available for the first time alongside the company's Wall Street Journal Europe from April 16 - meaning London readers will have access to the title several hours before it goes on sale in America.
WSJ's US edition will be available from April 16 in selected locations in London with an initial print run of 3,500.

But should the Ft be worried?Not according to Roy Greenslade who says

In truth, London's business community is being super-served already, with City AM and the paid-for titles. A fourth entrant is unlikely to expand the readership. Anyway, as one never tires of saying, the WSJ and the FT are very different animals (and not just in the colour of the newsprint).