Does it matter if journalists read newspapers?

Should it matter if journalists read newspapers?

Yes but according to John Robinson

it's been true for years that journalists are just like everyone else. They read whatever holds their interest...plus, if they are newspaper reporters, they read whatever they personally wrote that morning. It has been an open secret for the 30-plus years I've worked for newspapers that some of us do not read much of the paper at all.

As John goes on to say,it is therefore suprising that newspapers have not picked up the trends in the market.

But then are newspapers any different to other business concerns.Often the last to react?