Tuesday, May 27, 2008

Problems with the digital switch in the USA.

With the UK's digital TV switch over slowly moving forward,a warning from across the Atlantic.With switch over scheduled in 9 months nearly 25 million homes have at least one television that will cease to function

The New York Times reports that

Ten million of those homes are considered “completely unready” for the conversion, according to a report scheduled to be released Tuesday by Nielsen Media Research. Among the findings, Hispanic and African-American households stand to lose a disproportionately high share of access, and extra televisions in kitchens and bedrooms will be more likely to go dark, potentially cutting into the number of people viewing early morning and late-night television.


The government has spent over $1b on educating the public over the switch.

One problem that has been identified is the effect on advertising revenue.With less Televisions being physically watched,this will lead to drop in viewer numbers and ratings with subsequent drops in revenue.

No comments: