Monday, June 02, 2008

Channel 4 pulls controversial programme on Primark


Channel 4 is not going to screen the controversial documentary, The Devil Wears Primark,which was due to be aired tonight.

According to Digi Guide the programme was to feature

Presenter and former fashion model Alexa Chung who sets out to uncover what conditions are really like in some of the Indian factories that supply the UK's leading budget clothes retailer, Primark. And to find out what life is really like for those making our bargain clothes, Alexa sets up her own fashion "sweat shop" in London's West End staffed by 15 volunteer members of the public, all budget fashion-lovers.


It used undercover film which allegedly dicovered areas where Primark had breached its own code of ethical trading.

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