The power of the documentary

The power of the documentary(HT-Paul McNally)

This morning's Telegraph reports that in the wake of the expose on Panorama about Primark's use of child labour in the supply chain,customers have been deserting its stores

According to a poll of more than 1,000 consumers carried out by ICM Research for Drapers magazine, 42pc of people who shop at Primark are now either less likely or a lot less likely to shop at the chain because of the allegations highlighted in Panorama.
Prior to the programme's airing, Primark, owned by Associated British Foods, ditched the south Indian suppliers in question and launched a raft of initiatives to improve auditing and standards in its supply chain.

Channel 4 pulls controversial programme on Primark

Channel 4 is not going to screen the controversial documentary, The Devil Wears Primark,which was due to be aired tonight.

According to Digi Guide the programme was to feature

Presenter and former fashion model Alexa Chung who sets out to uncover what conditions are really like in some of the Indian factories that supply the UK's leading budget clothes retailer, Primark. And to find out what life is really like for those making our bargain clothes, Alexa sets up her own fashion "sweat shop" in London's West End staffed by 15 volunteer members of the public, all budget fashion-lovers.

It used undercover film which allegedly dicovered areas where Primark had breached its own code of ethical trading.